We Appreciate Spirit of Excellence Art Institute

We Appreciate Spirit of Excellence Art Institute

We would like to show our appreciation to our client SPIRIT OF EXCELLENCE ART INSTITUTE

Service Option: Brand Identity | Event Flyer | Layout Design | Consulting

The vision of Spirit of Excellence Arts Institute is to elevate ministry leaders and artists to a place of self-awareness, confidence, and excellence whereby they can be effective ministers and expand the Kingdom of God.

The mission of Spirit of Excellence Arts Institute is to empower each student by the sharpening of their gifts to cultivate innovation and increase their effectiveness in ministry.

After completing their studies at SOEAI, each student will be equipped to activate the knowledge gained to create and sustain fruitful ministries, which add value to the body of Christ.

Visit their website to get more information about their institute, upcoming events and ways you can become a student, www.soeai.com.

All
We Appreciate Oasis To Zen

We Appreciate Oasis To Zen

We would like to show our appreciation to our client OASIS TO ZEN.

Service Option: Web Design | Website Maintenance

Oasis To Zen believes in organic, holistic, and harmony for their customers. They are the only natural wellness Spa in Las Vegas, Nevada.

Oasis to Zen Wellness Center and Transformation Spa’s passionate mission is to help women refill, renew and restore from the inside out, through luxurious self care spa treatments and deeper level nutrition and inner care mentorship, through personalized services, wellness workshops and advanced wellness programs. We are here to help women elevate, uplift and give to themselves first, in order to give, create, and achieve more in their own lives.

We use world-class therapeutic grade essential oils and cutting-edge, luxurious, holistic, anti-aging face and body products, for a customized, one of a kind restorative renewal for each client. This includes many organic creations offered only at Oasis to Zen, created to fulfill a need for effective and nutritive organic products that are not readily found in the current retail and professional self care market.

We recognize the interpersonal journey of women that transforms from years of suffering from people-pleasing and over-giving to discovering the secrets to inner freedom and bliss. The result of everything we do creates radiant beauty and health, and leaves women with a confident, magnetic glow. Our clients are transformed into feeling uplifted and great about the way they look and feel from the inside out.

Visit their website to get more information about their business, upcoming events and ways you can experience their service.  Please visit www.oasistozen.com

We Appreciate Black Nurses Rock

We Appreciate Black Nurses Rock

We would like to show our appreciation to our client Black Nurses Rock

Service Option: Brand Identity | Style Guide | Digital Ad Campaign | Magazine Design | Layout Design | Consulting

BNR-logo

BLACK NURSES ROCK, INC. was founded in 2014 by Dr. Romeatrius Moss, an Air Force Nurse and successful Entrepreneur. BNR was launched in July 2015 igniting a movement in Black Nurses Nationwide.

Black Nurses Rock Inc. is an organization with a focus to foster a positive environment of professional growth and development. We provide support and mentorship to nurses in an effort to elevate our profession and improve our communities.

Black Nurses Rock is the second national black nurse organization and represents over 150,000 African American nurses and students from the USA, Canada, Eastern Caribbean, Africa, Japan, and Germany.

The Black Nurses Rock Movement Is Discussed

It is a powerful forum for Black Nurses to share their stories, insights and opinions. As the Trusted Voice for Black Nurses, we not only facilitate communication, but also act as a catalyst of change, bringing light and life to vital issues.

Visit their website to get more information about their organization, upcoming events and ways you can become a member.  Please visit www.blacknursesrock.com

All
IS YOUR BUSINESS NAME UNIQUE ENOUGH?

IS YOUR BUSINESS NAME UNIQUE ENOUGH?

When branding your business one of the most important asset is your business name.  Your business name is meant to be something that your audience will remember without looking at any advertisement or correspondence when branding yourself properly.  Before choosing a business name it is imperative that you do a business search through a lawyer or the Federal Trademark Commission to make sure your business name is not in use. Many entrepreneurs skip over this step and go directly to creating a logo later to suffer from rebranding and loss of revenue due to not properly getting their name registered and trademarked.

But first, you must come up with a unique name for your business, which is vital for branding.  It will determine how your brand will evolve and the longevity of your brand.  I came across some information that illustrates the importance of having a unique name for your business.

Let’s imagine a tale of two companies, both entering the highly competitive market for personal electronics. One is named Personal Media Devices, and the other is named Yubop.

The founders of Personal Media Devices are extremely pleased with their company name, because, as one executive put it, “It says it all. One look at the name and people will know exactly what we sell.”

Now let’s fast-forward five years. Personal Media Devices faces increasing competition from companies whose names are International Media Devices, Personal Media Systems, and International Media Machines. In addition, people have quickly tired of saying “Personal Media Devices” and now call the company “pmd.” New customers have little idea of what pmd stands for, and are easily confused by its similarity to companies called pmc, dmd, and pdm, as well as their actual competitors, whose names people have already shortened to imd, pms, and imm. Confused yet? pmd’s customers are.

To differentiate themselves from the competition, pmd now spends an increasing amount of money on advertising and public relations to remind people that their company was one of the first and still the best. Even so, people can’t remember if it’s a pmd product that they wanted or a pmc product. pmd responds to increasing competition by decreasing its prices, and soon has to decrease its advertising budget as well. Meanwhile, a competitor called Yubop is causing the company fits.

The founders of Yubop were chided when they first proposed the name. As one investor said, “It just doesn’t sound like a serious company.” Yet, on the basis of its brevity, differentiation, and url availability, they decided to go forward with it.

Five years later, Yubop is a household word. The tagline “Who bop?” has become one of the most familiar phrases in advertising, with people using it in their everyday conversations. The Yubop creative community finds endless ways to play with the name in customer communications (“I bop, we bop, they bop, Yubop”), and word of mouth is now so strong that the company’s marketing budget is considerably lower than the national average, while profit margins are higher.

(Neumeier 82-84)

Neumeier, Marty. ZAG: The #1 Strategy of High-Performance Brands. Pearson Learning Solutions. VitalBook file.

As you can see, knowing what your market calls you will determine the life of your brand.  By creating a unique name you can define a word or phrase that will always evoke the idea of your brand or product.  A great way to develop a unique name for your business would be to go through some naming exercises. Here is an article that gives you a method to creating your business name, How to Brainstorm a Great Business Name.  There are many others out there that can help you create the perfect name.

Here are some quick tips for naming from the Brand Gap. A name should be: 1) different than those of competitors, 2) brief—four syllables or less, 3) appropriate, but not so descriptive that it sounds generic, 4) easy to spell, 5) satisfying to pronounce, 6) suitable for “brandplay,” and 7) legally defensible.

(Neumeier 85)

Neumeier, Marty. ZAG: The #1 Strategy of High-Performance Brands. Pearson Learning Solutions. VitalBook file.

As apart of our branding process we give you many helpful tools to develop everything you need to be brand your business.  We hope this post is helpful and your feedback is welcome.

GIVING BIRTH TO YOUR BRAND

GIVING BIRTH TO YOUR BRAND

by Kevin Vain | May 11, 2015

What is branding? Many people say it’s your logo. It’s a product that you sell. It’s the look of your business. Well, actually they are all right…. partially.

There’s more to it than that.

If you think of branding as your offspring it will give you a better understanding.

A brand must have a soul with core values that are instilled in it from birth. A brand must have a voice to speak. A brand must have a look that is appealing because no one wants an ugly baby. A brand has a personality that affects others around them. A brand is unique and different from any one else on Earth. A brand is your child and it is up to you to give it all the good features and values that you believe in. Your belief system will ultimately be the driving mechanism to attract others that share the same belief system.

So why do we need a new baby (brand)? Was it planned or did it just happen by accident? Understanding your why is important so that others see the need for your brand and the passion and drive you are giving it to succeed. Sometimes we plan on how we will penetrate a market by inventing something new or redesigning an existing system, service or product. There are rare instances where brands just happen by accident.

Brands are always researched, planned, and engineered. In some cases, your company brand can end up being an extension of you, as a personal brand. Meaning, your experience in life can evolve into something that no one else is doing, which will make YOU the asset and then YOU become the brand. Yes, you can be a brand too. Motivational speakers, coaches, financial planners and many other professionals who are front and center are considered brands. So how you dress, how you interact, your personality, your look, who you associate yourself with, your beliefs, and what makes you different are the same components of creating a brand, so treat yourself with the same care you would when developing your company’s brand.

Why Your Dog Doesn’t Count as a Brand
You know those people who say they’ll just raise a dog instead of raising a child? Well, you can’t be that person.

Buying that allegorical dog is like saying “I just need a logo for now. I’ll get to that other stuff later.”

I hear this over and over again. Then I see these business owners again within 3 months of starting their business, asking if I can teach them about branding again because they have no clue where they’re going and their target market doesn’t feel any connection to them.

With no direction, no strategy, and no identity, they’re desperately “trying” new things that don’t make sense, but cost a lot of dollars.

If I got a dollar for each and every time I heard, “I am spending too much money on advertising and I am not seeing any results,” then I would be retired by now.

At the surface, it may appear as if there are many areas that could be the cause for this problem; however, more times than not, it is either a fundamental branding problem or a sales step and sales funnel problem.

This ultimately goes back to the research. How did you research your market? How did you determine their ideals so that your brand would actually be relevant?

Did you do your pre-search before you even started your research?

In branding, the first thing you must do is research if the product or service is wanted and why is it needed. NOT ACCORDING TO YOU, ACCORDING TO YOUR MARKET.

What are the market’s REAL LIFE problems, not their theoretical problems according to your invalidated opinion?

Then how will you solve their REAL problems?

Only after you have that understanding should you build your core values and personality.

Going back to my baby metaphor, if you can build your child and take parts of you and your spouse to mold the perfect looking baby it would be the same as building your brand.
“Hey honey, let’s take your nose. Mine is way too long. Oh, he can’t have your ugly feet. Let’s take mine.”

No one wants an ugly baby.

So compiling all the good into one brand and keeping the thought of solving the REAL-LIFE problems of your target audience will help you create the perfect brand. The icing on the cake would be the uniqueness of the brand. What will make your brand better or different from all others in the world? Luckily, you don’t have to be the genius to figure this out because the market will flat out tell you HOW to be UNIQUE and RELEVANT.

“Ok I have the perfect baby, now what? All it does is whine and cry because it wants to go where their friends are and not where I want to go. I’m the adult and they need to listen to me.”

Trust me I have kids and they always want to go somewhere else and not where I want them to go. Well kids are smart. They know that there is a something that their friends want from them because they have all the good parts of their parents and they are the cool kids on the block.

You, conversely, as a parent have naturally become “out of touch.” Every parent has been there. Their child goes out, deals with their friends, comes back home, repeats what they heard their friends say and mimics what their friends are doing. Some of this experience is relieving, funny, pleasant, or shocking.

After witnessing this, you have a choice, either you freak out, remove your child from the “atmosphere,” or you begin to investigate what’s really going on based off of the information that you are given.

In branding, this is a very necessary and healthy process. In the world of business, this is the very natural and healthy process of your market correcting you when you are not aligned with them. Your willingness to let them correct you is the difference between you being somewhat comfortable or extremely comfortable.

It’s what makes you memorable and meaningful versus forgettable and meaningless. Listen and shape your entire business around the people who genuinely want to try and buy your product or service. Find out why they chose you. Find out why they didn’t choose a competitor? Find out how you can make it better and what they like and don’t like. Now you begin to mold your brand to something that is better and something that your market desires even more.

Now that you have a baby everyone wants to be around and all his friends want to come to your house to play with him, you start to see the growth and the relationships that they start to make. You start to fast-forward in your head about what’s to come and the obstacles that you may face.

As a parent of your brand you have to remember to look ahead and plan for the “rainy days” that you may have. In our next article we will see how your brand is tested in the market and begins to emerge into the “Dating Scene”. Don’t panic like I did with my kids. I will give you some direction for handling your brand, but not your kids.

I am still learning myself.

RECIPE FOR CREATING YOUR ZAG (USP)

RECIPE FOR CREATING YOUR ZAG (USP)

By Kevin Vain – KDV Design & Associates | May 11, 2015

Have you ever asked yourself, “What makes my brand different than other in my industry? Hmmm, I am the best in the business. I deliver superior service.

When talking to some of the local businesses, I hear the same thing over and over again, but a few of them are digging deep to develop their Zag or Unique Selling Proposition. Marty Neumeier came up with this term, “Zag” in reference of something different and unique that no one else is doing. To me, it’s like being a rebel, but a good one; doing something different that has been told to you that you can’t do. Well, we will see about that. You may go out and try to tackle something no one else has done, but remember your market will always correct you and position you in the right direction.

Ok so, how do you develop a Zag?

Well, that is a question that can be answered by asking your self a series of questions.

  • What is your category?
  • How are you different?
  • Who are your customers?
  • Where are they located?
  • When do they need you?
  • And why are you important?

(Neumeier 66)

This is a start, but there is much more you will need to know to develop a true Zag. Remember to be radical in your Zag, (onliness) statement. If you can’t say you are the “only” in your industry go back and start over. Basically “DO YOUR RESEARCH”.

Now, here is a sample that you can use to develop your “onliness” statement. Our brand is the only ________ that ________. For example, “Our brand is the only chain of wine bars that builds community around wine education (Neumeier 66).” Letting people know you are the only will help you narrow down your target audience. You will also know that you are developing a product that will ultimately solve their problem or enhance their lives. That is why we’re in business, right?

We are here to make money by giving our customers something that they want.

So how do you develop a true Zag?

Well, here is what I found out from Neumeier.

fdtc_systemWhen:

  • FOCUS is paired with DIFFERENTIATION,
  • supported by a TREND, and
  • surrounded by compelling COMMUNICATIONS,

You have the basic ingredients of a Zag (Neumeier 48). This is the FDTC system.

If you can let out the mad scientist in you and allow these components to be mixed together, you will truly have a strong brand that your competitors can’t touch.

Hopefully this helps in your business journey. For more information and assistance in developing your Zag, give me a call at 702-825-IDEA and I would be happy to help you in conquering your industry. I will bring my mad scientist goggles and gloves. Let’s start cooking something up together.

– KDV Design & Associates

 

References:

Neumeier, Marty. ZAG: The #1 Strategy of High-Performance Brands. Pearson Learning Solutions. VitalBook file.